MEET THE STRATEGIST
I’m Amy.
I specialise in strategy, helping businesses align their marketing with what they're trying to achieve. I work with ambitious clients who know their marketing could be working harder, but aren't sure where to focus their efforts. That’s where I come in. My role is to connect the dots and turn insight into meaningful decisions that move the business forward.
AMY ROBINSON
MY JOURNEY.
My background combines strategic thinking with hands-on marketing experience across a range of industries and channels. I’ve worked across branding, social media, email, website optimisation, campaigns and analytics, building an understanding of how different areas of marketing connect and contribute to the bigger picture.
Education
BA (Hons) Marketing
First-Class Honours
​Through my experience, I noticed a consistent theme. Businesses are investing in marketing activity without clear strategic foundations. As a result, marketing is fragmented, with individual tactics working in isolation rather than as part of a cohesive system.
Digital Marketing Institute Professional Certificate
That’s why I started Amy Elizabeth Marketing.
MY APPROACH
I always start with the bigger picture. Whether we're looking at your marketing as a whole or focusing on one specific area, I consider how it fits into the wider ecosystem. No channel, campaign or tactic works in isolation.
Before anything is developed, we need to establish the foundations. That means getting clear on who you're trying to reach, the value you offer and what you're working towards. Your audience sits at the centre of everything, shaping how you position your business, what you say and where you show up. These foundations give your marketing purpose and a direction to build from.
Effective
Marketing
Begins
With
Clarity
Without data and insight, strategy is just guesswork. Evidence informs every decision, and ongoing measurement helps us understand what's working, what isn't and where the biggest opportunities are.
The result is marketing that’s coherent, intentional, and built to perform.